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English Muse: Majblommor

Wednesday, April 22, 2009



It's mayflower season in Sweden. I noticed one of the little paper flowers on my girl Katarina's Lolita blog today. I wish I could import this tradition to Los Angeles. Every year -- for more than a hundred years -- Sweden's Mayflower Charity Foundation has sold these little flowers to raise money to fight child poverty. Their website has a lovely catalogue of all the flowers -- dating back to 1907. The idea was started by Ms. Beda Hallberg from Göteborg. "Her simple but brilliant idea was that everyone could contribute by buying the small flowers from children – 'Children helping children'," according to the website.

Brilliant and beautiful!

I hope you all are having a lovely Wednesday. I'm going to a charity event in Beverly Hills tonight. I was thinking about leaving a little early to take some Polaroids on Rodeo Drive. If I don't return, you can probably find me still wandering around the Prada store.


Anonymous Anonymous said...

What a fantastic tradition!

April 22, 2009 at 4:43 PM  
Blogger Char said...

what a gorgeous tradition

April 22, 2009 at 5:24 PM  
Blogger Dionne said...

I love traditions from different countries! How lovely.

It reminds me of Red Nose Day in Australia. Every year on May 13, they sell Red clown noses that people wear everywhere - to work, to school, everywhere - and all the proceeds from the noses raise money for SIDS awareness.

April 22, 2009 at 5:48 PM  
Blogger Laura Trevey said...

what a great foundation!!
so sweet :)

April 22, 2009 at 6:36 PM  
Blogger c. said...


April 22, 2009 at 6:59 PM  
Anonymous Anonymous said...

I LOVE the flower tradition! So pretty

April 22, 2009 at 7:02 PM  
Blogger Daydream Lily said...

wow, i hadn't heard of this before, what an amazing tradition.
x have fun at your event tonight.

April 22, 2009 at 9:24 PM  
Blogger Rachael Kearley said...

Thats such a lovely story. Have fun tonight!!!

April 23, 2009 at 12:31 AM  

...Lovely tradition, England does similar things with flowers too...Should bring them here I think! I link your blog for my post darling Tina! ~XO*

April 23, 2009 at 12:45 AM  
Blogger vicki archer said...

Love these flowers - have fun snapping away. xv

April 23, 2009 at 1:58 AM  
Anonymous Katarina said...

thank you so much for posting this! so sweet of you! email me your adress and i'll send you a pin! :)

April 23, 2009 at 3:19 AM  
Anonymous Anonymous said...

I have always loved mayflowers! I used to pick the blue-purplish ones with the yellow center for my mom when I was a kid :)

April 23, 2009 at 7:51 AM  
Anonymous Charlotte said...

In tradition that involves flowers, particularly in spring deserves our support!

April 23, 2009 at 8:35 AM  
Blogger Fuzzy Brush said...

Thanks for posting the flower's a wonderful idea and I wish we had it here! Best thoughts from the brush...Doris

April 23, 2009 at 10:30 AM  
Blogger Maria-Thérèse said...

I bought my majblomma yesterday! I like this year's very much - it's pink with more pink! :D

April 23, 2009 at 1:25 PM  
Anonymous jen jafarzadeh said...

wow, these are gorgeous and go for a great cause! thanks for sharing.

May 4, 2009 at 11:00 AM  

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