Wednesday, April 22, 2009

Majblommor

mayflowers

It's mayflower season in Sweden. I noticed one of the little paper flowers on my girl Katarina's Lolita blog today. I wish I could import this tradition to Los Angeles. Every year -- for more than a hundred years -- Sweden's Mayflower Charity Foundation has sold these little flowers to raise money to fight child poverty. Their website has a lovely catalogue of all the flowers -- dating back to 1907. The idea was started by Ms. Beda Hallberg from Göteborg. "Her simple but brilliant idea was that everyone could contribute by buying the small flowers from children – 'Children helping children'," according to the website.

Brilliant and beautiful!

I hope you all are having a lovely Wednesday. I'm going to a charity event in Beverly Hills tonight. I was thinking about leaving a little early to take some Polaroids on Rodeo Drive. If I don't return, you can probably find me still wandering around the Prada store.
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16 comments:

  1. AnonymousApril 22, 2009 at 4:43 PM

    What a fantastic tradition!

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  2. CharApril 22, 2009 at 5:24 PM

    what a gorgeous tradition

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  3. DionneApril 22, 2009 at 5:48 PM

    I love traditions from different countries! How lovely.

    It reminds me of Red Nose Day in Australia. Every year on May 13, they sell Red clown noses that people wear everywhere - to work, to school, everywhere - and all the proceeds from the noses raise money for SIDS awareness.

    http://www.rednoseday.com/

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  4. Laura TreveyApril 22, 2009 at 6:36 PM

    what a great foundation!!
    so sweet :)

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  5. charApril 22, 2009 at 6:59 PM

    Wonderful.

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  6. AnonymousApril 22, 2009 at 7:02 PM

    I LOVE the flower tradition! So pretty

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  7. Daydream LilyApril 22, 2009 at 9:24 PM

    wow, i hadn't heard of this before, what an amazing tradition.
    x have fun at your event tonight.
    Liss

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  8. Rachael KearleyApril 23, 2009 at 12:31 AM

    Thats such a lovely story. Have fun tonight!!!

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  9. LenoreNeverM♡reApril 23, 2009 at 12:45 AM

    ...Lovely tradition, England does similar things with flowers too...Should bring them here I think! I link your blog for my post darling Tina! ~XO*

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  10. vicki archerApril 23, 2009 at 1:58 AM

    Love these flowers - have fun snapping away. xv

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  11. KatarinaApril 23, 2009 at 3:19 AM

    thank you so much for posting this! so sweet of you! email me your adress and i'll send you a pin! :)

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  12. AnonymousApril 23, 2009 at 7:51 AM

    I have always loved mayflowers! I used to pick the blue-purplish ones with the yellow center for my mom when I was a kid :)

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  13. CharlotteApril 23, 2009 at 8:35 AM

    In tradition that involves flowers, particularly in spring deserves our support!

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  14. AnonymousApril 23, 2009 at 10:30 AM

    Thanks for posting the flower tradition...it's a wonderful idea and I wish we had it here! Best thoughts from the brush...Doris

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  15. Maria-Thérèse ~ www.afiori.comApril 23, 2009 at 1:25 PM

    I bought my majblomma yesterday! I like this year's very much - it's pink with more pink! :D

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  16. jen jafarzadehMay 4, 2009 at 11:00 AM

    wow, these are gorgeous and go for a great cause! thanks for sharing.

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